The Team
We’ve assembled an excellent group of industry professionals to bring this project to life.
Laura McLaws Helms is a fashion and cultural historian based in New York and London. Specializing in the influence of vintage clothing on contemporary design, Laura acts as an exhibition curator and design consultant to stylists, editors and designers within the film, advertising and fashion industries. Laura curated an exhibition, Thea Porter: 70s Bohemian Chic, at the Fashion & Textile Museum in London (2015), and wrote an accompanying monograph, Thea Porter: Bohemian Chic, published by V & A Publications. She has written for a number of magazines and academic journals, in addition to collaborating with advertising companies and websites on fashion and pop culture-centric articles, talks and events.
She is the co-founder of the arts and fashion publication Lady and the clothing line Marshmallow. Laura also hosts a podcast, Sighs & Whispers, where she interviews elderly artists and creatives as they look back over their lives and careers.
Ms. Helms worked towards her PhD at London College of Fashion and holds a Master’s Degree in Fashion History, Theory & Museum Practice from The Fashion Institute of Technology, as well as a BFA from The Tisch School of the Arts at New York University in Photography and Imaging.
Laura McLaws Helms
Lee Anne Patterson
Lee Anne has over 25 years of experience in motor sports and is one of the first women to be a Promotions Director for a national race track, worked as a Series Director for Carroll Shelby, and worked as a Team Owner and Team Manager in IndyCar.
She loves the competition and the emotion of sports and is enamored by the platform it creates to change people’s lives with good cause marketing. She has a talent for seeing unapparent connections and generating relationships between companies, people, and missions.
Her expertise includes designing and building turn-key programs, developing visionary business networking strategies, designing results-oriented marketing programs, creating proposals that sell, and coordinating activation with measurable results; including the creation of public relations campaigns, promotional items, successful hospitality, and good-cause marketing elements.
She has worked at the radio stations Q95 (Athens, GA) and 96 Rock (Atlanta, GA) in the 80’s, producing numerous commercials, having voiced many of them. After talking over engines for the past 25 years, her voice has mellowed even more, leaving her with a warmer, richer tone. She is now revisiting her roots in copywriting and voice talent and acting.
Daren is a visionary designer, artist, illustrator, and entrepreneur. His work is as diverse and varied as his experience, and ranges from brand identity design, web design, industrial design, architectural design, copywriting, illustration, user experience design, and design consultation.
He is responsible for establishing a design vision for all projects and the creation and implementation of conceptual and thematic elements that result in a unified aesthetic, while working with and managing a team to explore, produce, and implement those ideas.
He has extensive experience in systems design and the creation of principles that establish and guide brand-related decision making.
He is considered a regional design leader and has contributed to or served on numerous panel discussions and symposiums as well as written articles for professional design organizations on a local and national basis.
His work has been published or featured in nearly every nationally recognized professional awards organization or program.
Daren Guillory